Stella McCartney Sport Lookbooks

The London design agency, Clubhouse Studios, were keen to print an authentic old school Zine to promote the new range of sportswear from Stella McCartney and Adidas. We sent out one of our much loved sample packs and the Evolution Uncoad range was chosen for its lightweight, natural feel. To ensure the colours and layout worked as expected we ran a hard copy proof.

There were initial discussions about perfect binding the zines because of the number of pages but that would have not fitted with the overall aesthetic. The challenge was to retain the zine feel and appearance whilst accomodating the 40 pages. At this stage it was decided that perhaps 160gsm was too bulky so we suggested they might sit flatter if the paper weight was reduced to 120gsm. We eventually settled on 100gsm Evolution Uncoated for a really compact publication. The pages are substantial enough to take the high impact photography on both sides but plenty light enough to turn easily.

The layout is fresh, loose and completely without boundaries. Each page is a treat for the reader's eyes with a barrage of fashion photography, clashing colours and cut n paste typography.

SPEC

A4 Booklets
40pp Self Cover
onto 120gsm Evolution Uncoated
Four colour print throughout
Trimmed, collated and wire stitched

RODNEY MATTHEWS, LEGENDARY CONCEPTUAL ARTIST
Ex Why Zed makes self publishing a truly pleasurable experience!
Brilliant communication from start to finish. Mike had endless patience for the many questions we asked. The guides provided were easy to follow and super helpful (the video guides are a must watch too). Our order of hardback illustrated children's books was delivered expertly packaged and on time. As for the finished product itself - stunning - a real joy to finally hold, beautifully made and perfectly printed! We couldn't have asked for more. Well, we did - we instantly placed an order for paperback children's colouring books too, which we are equally as happy with. Look forward to working with Ex Why Zed again in the future.
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Don't just take our word for it, see what our customers say.
Ewen
Ewen
10. January, 2021.
Ex Why Zed is an efficient company with very friendly and helpful staff. I was extremely happy with the effort they made printing out my children’s book and I would highly recommend their services for anyone looking for top quality printing.
Claire
Claire
18. December, 2020.
Despite it being a busy time of year, exwhyzed always got back to my emails promptly, they were very helpful and the turn around of the finished books was amazingly fast, Mike is really friendly and I would highly recommend them!
Esther Kersley
Esther Kersley
15. December, 2020.
Brilliant service. Thank you for doing such an excellent job and for such great communication.
Joe Skillington
Joe Skillington
15. December, 2020.
I was working to a very tight deadline but Ex Why Zed went the extra mile and turned my Children's book around in a matter of days. Really happy with the quality and the price is the best I found. Really happy customer!
Dele and Louisa
Dele and Louisa
15. December, 2020.
As a first time author, working with Ex Why Zed made the entire process really smooth. They not only served our printing needs but also served as consultants by guiding us on how to format our books to ensure the best possible quality. Our books came out really beautiful, the price was great and production time was super quick. Thanks Ex why zed, can’t wait to come back for my next round of books.
Richard
Richard
11. December, 2020.
I had 2 postcards made by exwhyzed and the communication,quality and price were very good. Would 100% use again
Mat Rumbelow
Mat Rumbelow
11. December, 2020.
From the outset, ExWhyZed provided fantastic support and customer service. As a first time self-publishing author, printing was a bit of a mystery. Their long and detailed explanatory video was a hugely helpful start, which enabled me to understand the process. Mike then followed up with templates, suggestions and email help to make sure my book was printed to the highest standards. They also worked hard to fulfil my order before Christmas, which was extremely important! I can't rate their service highly enough. Everybody who has seen the finished product is hugely impressed by the quality
Anne
Anne
11. December, 2020.
Exwhyzed is the best digital printer I have found for photography books in colour. The print quality is excellent, the colours exceptional and their 170gsm silk house paper superb. What makes Exwhyzed even more special is the personal service. Mike who runs the company is always willing to help with solid advice and information. I ordered a proof copy first to make sure that both of us had got it right. I was so pleased that I ordered 120 books which were printed, bound and delivered to my door with a week. I couldn’t recommend them more.
Genevieve
Genevieve
3. December, 2020.
Working with Mike at ExWhyZed was a joy! I am based in the US and wasn't sure how getting a print job done in the UK would go, but I needn't have worried. The attention to detail, patience and willingness to help - all backed up by a fantastic website loaded with excellent information made the project easy, quick and painless! Thanks Mike!
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