The Pram in the Hall by Alice Instone

Prominent portrait artist and Chiltern Firehouse artist in residence, Alice Instone, approached Ex Why Zed to print her new project. The Pram in the Hall is a brilliantly simple but hugely creative idea celebrating our national obsession with making lists at the expense of actually doing the work. The finished book is a curated collection of 'To Do Lists' from influential women including Emma Freud, Bianca Jagger, Shami Chakrabati, Sadie Frost and Alice Temperley (we could have gone on and on here with an exhaustive list). Each spread provides a thought provoking and intensely fascinating insight into the daily routines of women in the public eye.

The accompanying exhibition launched on International Women's Day 2016. The project inspired an eye catching series of full colour giclee paintings which are also featured within the book.

To get the ball rolling we arranged for a set of foil samples to be sent out from Foilco, choices for the hard back cover from Winter & Co and our own Ex Why Zed paper swatches for the text paper. Alice was keen for the cover paper to resemble an old school sticking plaster. You know the ones: remember when you fell over on the playground and the dinner lady mended you? Yep that's it! They always hurt a little when you torn them off. So, dusty pink with a slight texture was the order of the day and we found a sheet called Wicotex Brillianta #4235 which proved to be an ideal solution. The cover content would also be foiled to form a striking contrast in finishes and colours between the foil and paper.

With the materials agreed we printed a hard copy proof of the finished artwork designed by Sam Bragg to make sure the colour reproduction was spot on. The work was printed on our Indigo digital presses to ensure punchy colours and crisp detail. The text copy was approved almost instantly so we then went ahead with the print final run.

Logistically we had to deliver whilst the exhibition was being set up. We liaised with Alice to ensure the foiling, printing and binding was completed within a few days and delivered in plenty of time for the high profile book launch in Central London.

The Pram in the Hall is a stunning publication which sets new benchmarks for production values, combination of materials and creative content. It is right up there with the best work we have ever produced. Quite simply, the finished book is a work of art in its own right and a must read.

View more of Alice's work at
www.aliceinstone.com

Listen to Alice discussing the project with Chris Evans on the BBC Radio 2 Breakfast Show in March 2018

SPEC

276x195mm Books
Cover onto Wicotex Brillianta #4235
Foilco #923 to outer
Wrapped over greyboard case
Printed combined 4pp end papers onto 170gsm Uncoated
144pp Text onto 170gsm Silk
Four colour print throughout
Trimmed collated and case bound

RODNEY MATTHEWS, LEGENDARY CONCEPTUAL ARTIST
Ex Why Zed makes self publishing a truly pleasurable experience!
Brilliant communication from start to finish. Mike had endless patience for the many questions we asked. The guides provided were easy to follow and super helpful (the video guides are a must watch too). Our order of hardback illustrated children's books was delivered expertly packaged and on time. As for the finished product itself - stunning - a real joy to finally hold, beautifully made and perfectly printed! We couldn't have asked for more. Well, we did - we instantly placed an order for paperback children's colouring books too, which we are equally as happy with. Look forward to working with Ex Why Zed again in the future.
Proof is in the pudding
The showcase of related projects. A collection of our , , work.

Confused by all the options?

Request a sample pack

Become an artworking legend!

Dive into our file set-up help guides
sharing the love
Don't just take our word for it, see what our customers say.
Ewen
Ewen
10. January, 2021.
Ex Why Zed is an efficient company with very friendly and helpful staff. I was extremely happy with the effort they made printing out my children’s book and I would highly recommend their services for anyone looking for top quality printing.
Claire
Claire
18. December, 2020.
Despite it being a busy time of year, exwhyzed always got back to my emails promptly, they were very helpful and the turn around of the finished books was amazingly fast, Mike is really friendly and I would highly recommend them!
Esther Kersley
Esther Kersley
15. December, 2020.
Brilliant service. Thank you for doing such an excellent job and for such great communication.
Joe Skillington
Joe Skillington
15. December, 2020.
I was working to a very tight deadline but Ex Why Zed went the extra mile and turned my Children's book around in a matter of days. Really happy with the quality and the price is the best I found. Really happy customer!
Dele and Louisa
Dele and Louisa
15. December, 2020.
As a first time author, working with Ex Why Zed made the entire process really smooth. They not only served our printing needs but also served as consultants by guiding us on how to format our books to ensure the best possible quality. Our books came out really beautiful, the price was great and production time was super quick. Thanks Ex why zed, can’t wait to come back for my next round of books.
Richard
Richard
11. December, 2020.
I had 2 postcards made by exwhyzed and the communication,quality and price were very good. Would 100% use again
Mat Rumbelow
Mat Rumbelow
11. December, 2020.
From the outset, ExWhyZed provided fantastic support and customer service. As a first time self-publishing author, printing was a bit of a mystery. Their long and detailed explanatory video was a hugely helpful start, which enabled me to understand the process. Mike then followed up with templates, suggestions and email help to make sure my book was printed to the highest standards. They also worked hard to fulfil my order before Christmas, which was extremely important! I can't rate their service highly enough. Everybody who has seen the finished product is hugely impressed by the quality
Anne
Anne
11. December, 2020.
Exwhyzed is the best digital printer I have found for photography books in colour. The print quality is excellent, the colours exceptional and their 170gsm silk house paper superb. What makes Exwhyzed even more special is the personal service. Mike who runs the company is always willing to help with solid advice and information. I ordered a proof copy first to make sure that both of us had got it right. I was so pleased that I ordered 120 books which were printed, bound and delivered to my door with a week. I couldn’t recommend them more.
Genevieve
Genevieve
3. December, 2020.
Working with Mike at ExWhyZed was a joy! I am based in the US and wasn't sure how getting a print job done in the UK would go, but I needn't have worried. The attention to detail, patience and willingness to help - all backed up by a fantastic website loaded with excellent information made the project easy, quick and painless! Thanks Mike!
View all our Testimonials
© 2021 Ex Why Zed Ltd. All Rights Reserved | A suggestion to the rest of the print industry - why not use some brain power and creativity to write your own content rather than copying ours again? | Website by Catchfish Online