Ex Why Zed was incredibly proud to work with cutting edge music video host, Vevo, on it's first ever print publication which championed their 20 artists to watch out for in 2017.
We liaised with both their London and New York offices to fine tune the format and paper selection. Our paper sample pack was sent out to key Account Managers in both locations so they could get a feel for exactly what could be achieved in ink and print.
The Vevo team loved our samples and the print quote that followed fitted within their budget so much so that they asked if we had a US branch that could fulfil a second American run of books too? No need, we ship internationally so suggested printing all 20 different cover variations in the UK for consistency across the range of magazines.
The artists featured in the dscvr promotion were photographed, the design completed in house and we received print ready artwork. Conscious of the tight turnaround we were in constant communication with Vevo Senior Managers and Creative Directors on both sides of the Atlantic as well as a UK based freight shipper to ensure that no stone was left unturned.
The finished magazine arrived in New York just after Thanksgiving weekend and were swiftly distributed across the US while the London copies were given out by street teams
4pp Cover onto 300gsm Uncoated
Matt Lamination to outer
60pp Text onto 120gsm Uncoated
Four colour print throughout
Trimmed, collated and perfect bound
20 different cover designs