Hyper-Reality by Keiichi Matsuda

250x176mm Books
4pp Cover onto 350gsm Colorplan Real Grey
142pp Text onto 120gsm Uncoated
Four colour print throughout
Trimmed, collated and perfect bound

Hyper-Reality: A Colourful Dive into the Future of Book Printing ????????

In the intersection of digital art and print, “Hyper-Reality” by Keiichi Matsuda emerges as a vivid exploration of an oversaturated future. This project, brought to life in the vibrant hues of Colorplan by Ex Why Zed, delves into the realm of augmented reality, presenting an immersive experience that transcends the boundaries of traditional book printing.

Beyond the Ordinary: A Journey in Colorplan ????????

“Hyper-Reality” defies the norms of the publishing world with its striking design. The book, measuring 250x176mm, sports a 4-page cover printed on 350gsm Colorplan Real Grey, an exquisite, high-quality paper known for its rich texture and vibrant colour reproduction. This creative choice in book printing on Colorplan sets the tone for the immersive journey that lies within the book’s covers.

Turning the pages reveals 142 pages of text, printed on 120gsm uncoated paper. The four-colour print throughout ensures that each page is a feast for the eyes, a vibrant testament to Matsuda’s vision of a hyper-real future. Each page is meticulously trimmed, collated, and perfect bound, culminating in a book that is as much a tactile delight as it is a visual spectacle.

Creating the Future, One Page at a Time ????????

The journey of creating “Hyper-Reality” is as fascinating as the book itself. Drawing from a range of source materials, the book encapsulates Matsuda’s vision of a dystopian future saturated with digital interfaces and augmented reality. The vivid imagery and engaging narrative pull the reader into a world that is as captivating as it is thought-provoking.

Ex Why Zed’s role in this project extends beyond that of a book printer. Just like with other avant-garde projects like ShellSuit Zombie and Young Issue 20, Ex Why Zed served as a collaborator in the creative process, helping to bring Matsuda’s vision to life in print.

Simply Put, One of the Best Books We’ve Seen

The creation of “Hyper-Reality” stands as a recommendation to Ex Why Zed’s creativity and pushing the boundaries of what is possible in print. By embracing innovative projects like R U on Tiktok and Gut Flora: A Chapess Zine, Ex Why Zed has positioned itself at the forefront of the future of print.

“Hyper-Reality” isn’t just a book—it’s a vision of what print can be when creativity, craftsmanship, and technology come together. It is a beacon for all those looking to explore the exciting possibilities of book publishing and an inspiration for those seeking an alternative to self-publishing with Amazon.

To find out more about the Hyper Reality project:

http://hyper-reality.co/

https://creators.vice.com/en_us/article/short-film-hyper-reality-explores-an-oversaturated-ar-future

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